Have we all seen the Olympic mascots now? If not, take a couple of minutes to go watch the video - http://www.youtube.com/watch?v=4_74M2MuUCY
Personally speaking, although I thought they looked a bit rubbish on first sight, I actually quite like them. Clearly been well thought out, got a bit of personality and background to them and maliable to pretty much any of the sports over the next couple of years. Can't help but think they're going to hit their market and help inspire kids.