I just got an e-mail about this, I can't enter 'cause it's a work thing but if you have a video camera, some spare time and decent recollection of foolish World Cup trivia (as evidenced in that "Spotters' Guide to the World Cup thread) you should have a go. The take-up has been pretty shit, meaning that right now there are only 22 entries for 6 sets of tickets. No matter which way you slice it, them are some decent odds.
Go here: http://football.sony.co.uk/MyMoment for details, you have to recreate a classic World Cup moment and then upload the video. I've heard that the entries so far have been pretty poor too, I think it's worth a bash if any of you are so inclined.