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Do you have to create a page for it? or as soon as you use #whatever does it automatically create its own??
You don't create a page for it, and it doesn't automatically create a page for it in the same way that google doesn't create a page for every site using the word 'peanut,' for instance.
It's just a search/feed tool.
I am slightly confused as to how they come about.
exists, obviously, but the bods at google didn't have to create a page specifically for it's entry.
The hashtag allows Twitter to easily retrive tweets with this within them, and allows for a live feed that registers when a tweet containing a hashtag is submitted.