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I don't know whether to believe this or not.
my view is probably somewhat coloured by that weird kid who came to school in a leather trench coat who also wore them
Docs + Cons = pretty much every non-sporting footwear situation covered.
so i was right! converse are also unpleasant.
If crowds descend on the shop and find out it's all bollocks, people are just going to be pissed off. If DM are the source of the prank, it will make them look bad. If the magazine made it up, DM won't thank them for the negative publicity.
It's an odd one.
Knock out 100 pairs at £15 and the say sorry, sold out.
Publicity costing next to nowt in aspirational fashion mag which carries as far as the intertrons decide carry it. Simples.
The 'is it/isn't it?' factor should create a value for money level of brand awareness buzz in exchange for the minor loss (if any) made on each pair.
not worth i then really, especially as i already have a pair.