Your are viewing a read-only archive of the old DiS boards. Please hit the Community button above to engage with the DiS !
I really like those Compare the Market meerkat ads.
But he's certainly no Elephant.
that west country kid who was trying to sell us Rice Krispies a year or two ago.
If someone can find it for me on youtube, I'll probably spend the rest of the week watching it.
you bluff old traditionalist, you
but yes, I'm pretty sure that's where the phrase entered popular usage.
He goes on the website all the time, and bought a toy meerkat.
"Liking the meerkats in the Compare the Market's adverts makes you a racist: SIMPLES!"
to complain about any other advert in the history of ever.
We're talking about a quality advertising campaign here, no shoddy crap done for tuppence or with terrible dubbing and awful acting.
and it's a decent concept, but it's also just as grating as other rubbish like the Go Compare ones, T-Mobile's Sing campaign, webuyanycar.com and probably a number of others I've fortunately managed to forget.
The next person who says 'simples' in earshot of me is getting a baseball bad, wrapped in barbed wire, shoved into their intestines via their arsehole.
I found out at a conference the other day.
I thought it was because they exist in a marketplace where there is no brand differentation so they did something completely random.
It was actually because of search terms. Because of the competitive area they're in of price comparison sites and that they have "compare" and "market" in their name, it meant that they were paying like £5 a click on Google.
So they found something that sounded like market. "Meerkat" on google comes in around 20p per click.
So not only have they massively increased their awareness and traffic, the ads have actually paid for themselves with the money they saved on search! Pretty incredible [/advertisingbollocks]
Does that mean that in a feedback effect they've made the word 'meerkat' way more expensive on Google clicks, though?
Does this also mean their competitors have deliberately used 'meerkat' on Google words too?
And probably. I really hate that google lets you bid on competitors.
For charities it's a big problem for fraud
I'm surprised they haven't been pressurised into fixing it for charities.
market is £2.67
i thought their website was called comparethemarket.com??? it hought the meerkat stuff was just some "wacky" advert
I think it's safe to say you're not their target market.
They get a Google ad that takes them to compare the market
but their website IS compare the MARKET, right?