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some bright spark in marketing somewhere decided for his client (a travel agent) to run their advertising campaign by printing up 10,000 waterproof bike saddle covers with the logo and legend 'wouldn't you rather be at the beach?'. They went around Stockholm one evening before the spring/summer monsoon and covered every locked up bike seat on the streets.
Don't know how many folks booked holidays off the back of it but you still see plenty of people riding around with the bike seat covers in place
i'd rather advertise a holiday firm than walk around with a large damp patch on my arse (like i will be for the rest of the morning).
normally i usually use a plastic bag but i didn't notice it was wet until too late.
Stupid fucking idea.
Me not putting a plastic bag on my seat is even stupider. The amount of times I sit at my desk wet through to my underwear is more than it should be, especially as seldom piss myself anymore.