I know it's for a good cause an' all but it's a bit bleak (especially in juxtaposition to Jack White in a Christmas hat etc). For the benefit of those who can be arsed to adblock you've got a glum looking b/w photo of a kid with 'You're Worthless' and 'You're Disgusting' floating next to it.
I'm not complaining or asking for them to be withdrawn or anything, I would just like to point out that they are a bit depressing. But then, I suppose they are supposed to be. And they're supposed to get people to notice them. In my case, they've worked.