The one with the girl in a cornfield at sundown who, it is slowly revealed, can add "at least one tooth" to "all her clothes" in the list of vital aspects missing from her appearance. Maybe it's my impression of quick and easy message advertising, but what is the average male viewer more likely to think?
a) "Urgh! Toothless crone! I must save my gums from disease!"
b) "I'm not sure what all the lingering skin close-ups are meant to demonstrate, but the final image has at least got across the message that it's the little things that matter"
c) "Mmm. Will you excuse me for a moment, I urgently need to masturbate."