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do the poppable bits face the outside of the thing you're wrapping, or the inside?
Most importantly though, once the item is wrapped, you'll need to gather as much remaining bubble wrap as possible and wring it like a damp sweater.
And will also mean that the paper wrapping on top will be snug with a smooth surface, so less likely to get pierced and subsequently ripped.
ISN'T IT OBVIOUS? ;-)