You know when you're reading a magazine/web site interview, how come the interviewer refers to themselves as "NME" or "DiS" or whatever?
"When Robbie Coltrane meets DiS in the downtown New York restaurant..."
"Joe Strummer once waved a knife at NME, and NME remembers it well. When NME meets him in the downtown New York restaurant..."
Just a tiny thing I've never really understood. Why not "this reporter" or "this writer"?