I think Cameron comes across well; open, fresh-faced, energetic and, above all, accountable.
Yeah yeah, I know, "it's highly edited," "all Cameron knows is PR, there's no substance," "He won't do any of this when he gets into power" etc etc, but as a piece of campaign material this is quite strong.
The Cameron Direct events a bit of a masterstroke, you can't imagine Brown daring to do anything like that.
My only criticism is that at just under 5 mins it's a bit long, but that's a minor niggle.
Discuss, if you like.