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Just claimed that the IPL is the biggest sporting tournament in the world, across all sports.
they take cricket SOOOOOO seriously, so it wouldnt suprise me that if that region alone the viewing figures are greater then the World Cup
To attract over 2bn viewers for the world cup final?
Plus the appeal is far more universal?
Plus cricket is only played in a handful of nations?
You can hardly find coverage of it in Britain, so god knows what impact he thinks it's making in northern Asia, central Africa and North and South America. This sounds like how Ultimate Fighting officials always claim cage fighting will be the world's biggest sport in five years.
football world cup, surely?
substantiate viewer figures in countries like Pakistan and India, because you often have 20-30 people watching a single TV set.
is clearly the winner.