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For example - NY Tube rides with no pants!:
T-Mobile - hilarious and on such a grand scale?!?!!
Its lazy. Its dull. Its been done to death.
I hope this fad is over soon...
Only extended not just from flashmobbing but to include any fucking advert that just features someone/thing dancing to a CLASSIC CHOON! or whatever, followed by a shot of the product. UTTER CRAP. ADVERTISING SHOULDN'T JUST BE A BUNCH OF WACKY YOUTUBE CLIPS.
I'm looking at you, 'Drench' water, Becks, that new Muller advert, ALL OF YOU JUST FUCK OFF AND DO SOMETHING NEW.
You did Monday and then...NADA!
I can confirm that no one was bad. In fact the contestants were really good. Meaning it was actually pretty dull. In short, I don't have anything to say about them except that the people I hoped would win did win.
And that it was Wagamama's in Camden they worked in on Tuesday.
Think how much more impressive 'Bullet Time' would have been in the cinema if we hadn't been subjected to it in a bunch of awful adverts for GAP and the like. "Oh, it's that technique? Yawn..."
It's either too pushy and in your face or annoyingly coy, pretending that really it doesn't give a fuck whether you buy its product or not.
that you'll be seeing a lot more of the T-Mobile ad over the next few months. It's had the highest ratings of any ad the company's done in years and generally had very good feedback.
I'm not sure it was intended to be hilarious though.
Those Cadbury adverts got loads of good feedback but no one actually remembered they were for Cadbury's, I seem to remember hearing.
The current state of advertising and design is depressing. Last years D&AD Annual, formerly the pinnacle of design reference in this country, was full of utter toss. Creative Review is now more or less a handbook for 'quirky' illustrators portfolios. And websites like fffound, whilst great for reference, are just basically making designers lazy and stopping them from thinking originally.
If I see one more ad with an ironic piece of folky laid back music, with some sunshine and kids running around IN A BIG PARK then I will honestly destroy my TV set...
Was just ripped off EXACTLY from a students work on fffound.
Generally, people I know love that T-Mobile ad. It just seems to me liek I've seen it already 100 times before...
I find advertising fascinating: can there be another profession where the results are so consistently fucking shit and yet people retain employment? Where someone can come up with an idea so awful and yet it's the one that gets picked? I don't know, but with 99% of advertising actually irritating me rather than selling anything am I really the anomaly?
and often the ad agency will conduct their own "research" into how successful their work is, which they then use to press gang the client into keeping them on a fee. Look, everyone loves our work! You'd be a fool to let us go! By the way, we're upping our fee!
In my experience, if a client hires one of the big agencies, the client is basically told what to like and slapped down if they ever hint at objecting. Lots of politics involved.
some adverts success is measured on "brand value" rather than absolute sales. So an advert that has no impact on the bottom line at all could still be seen as having done well.
It's whether the name of the product has stuck in your head so you subconciously stick it in the trolley as you wander the aisles of Waitrose in a semi-awake state. I don't think many people stop buying a product in protest at a badvert.
so that student probably didnt invent it
Also hate the trend of trying to make a "wacky" ad by putting an Asian into it, like that fucking punto ad with the Japanese family.
it's Art's Crohn's Disease.
in the spirit of this thread i'm stealing this phrase in two years' time.
"wow, love londoners! cant beleive this many people would start dancing uring rush hour!"
MAYBE they planned it? dicks
Sounds like fun.