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i am rubbish with this sorta stuff. would be quite useful.
something like Google Webtrends. If its to find out about others, the ever unreliable Alexa is about your best bet.
webtrends is the bit that tells you what people are searching for, isn't it. Oops.
It costs like £10k a year though
it's pretty good and free to use
Still can be used as a very loose guide.
for my own site. It's free and produces lots of whizzy looking data detailing how lonely my blog is.