These adverts have been all over Melbourne when I've visited. Bright yellow background and the text above in uncompromisingly HUGE red letters. (In smaller letters it explains it's a nasal spray.
On my last day in Melbourne recently I saw that someone had finally got so annoyed the adverts had all been updated to say "Want Longer Lasting CENSORED?" though the word 'SEX' was still pretty obvious underneath.
Anyway, I just saw these adverts around Shoreditch yesterday. I guess they'll be everywhere soon. Amazing. Who'd use a nasal spray for longer lasting sex?