This is the most annoying DiS advert since the Santogold one (which absolutely ruined my chances of liking LES Artistes)

Gay I understand, but PARSHIP? Capitalised so we're supposed to infer some meaning from it. But its not a word, its not short for anything (partnership? no, that doesn't work) it doesn't really have any connotations at all. Parsnips? Gay parsnips?