The new ones are really ratty and insidious.
Basically a picture of a recycling bin with lots of bottles with something like "Good party? it WAS a party wasn't it?"
then another with the same picture with the caption "Wow - you drink a lot"
Now, of course there's a problem to be addressed but the fact that they decide to go about it in a
"LOOK WHAT PEOPLE WILL THINK OF YOU IF YOU DRINK A LOT"
is so shrewish and wanky and basically contrary to any worthwhile way to lead your life, it's horrible...PEOPLE WILL FORM BAD OPINIONS OF YOU IF YOU DO THIS...urgh ...the cherry on top with all these campaigns is that it's not the board itself formulating these, it's inevitably some horrendous focus-group-soft-creative space full of abhorrent advertising people, so the shittyness is just distilled and concentrated to a critical mass.