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Pretty strong stuff.
It's very inventive though. It takes a well trodden path and does something different to break the inertia of apathy.
"We" need something like this
It's on a par with those current adverts promoting seatbealt use. The thing is though that adverts which can be too brutal in this way can not have the desired effect as people choose not to watch the advert instead of watching it and hence the message the adverts are carrying isn't reinforced.
Soundtracked by Papa Roach.
CUT YOUR LIFE INTO PIECES