i'm watching this: http://www.bbc.co.uk/iplayer/episode/b00dh2wh/
the voice of guy reading extracts? not gruff rhys. you might have to flick through.
basically it seems really familiar and famous and I feel really stupid for not knowing, because it's probably as famous as hawking's voice or something.
Also, isnt it the most perfect voice in the world? I want to speak like that when i'm older. I want to find audiobooks and stuff.