NSPCC advert. The current one. Little boy, looks like he's just under about three years old, stood in his cot, crying.
I don't care what you say. The NSPCC in their wonderful niceness has intentionally upset that child, so that we'll give them money.
I will never donate to that charity. Its almost as bad as putting a person's voice over footage of a dog, as if we'll think, "Oh well, I could get on with that animal-person. He sounds lovely. I'll give them my money."