they try to make it out like its totally not cool to smoke, and it doesn't make you look good etc.?

Well they're totally wrong aren't they? I don't smoke, but some of the most iconic images of people of all time are them with a cigarette, and without it, they'd not look half as good.

Can you think of any other examples?

http://www.sueddeutsche.de/kultur/artikel/331/28303/image_fmabspic_0_0.jpg
http://thesawpit.typepad.com/photos/uncategorized/lennonjohnimagine4900118.jpg
http://i199.photobucket.com/albums/aa35/stinkingbadges2/BobDylan-London66byBarryFeinstei-1.jpg