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From yesterday's Telegraph.
"Right guys, what ad should we put next to a story about a cyclone?"
what is it?
the Burma cyclone story
boasting of flame grilled burgers appeared next to an article about the ongoing operation to cull cattle on mass funeral pyres circa the foot and mouth outbreak.
This may have been on the day of the now infamous 'Apocalypse Cow!' headline.
Though I don't work on the media side any more. But one of our clients got their best ever response rate when their ad was placed next to the story in the Sun about a guy who got his wheelchair stuck on the front of a tram and they'd put a speech bubble on him saying "Yeah I know"
Also if you have ever caught the overland in London Bridge station there is a billboard with a business man and a business woman, they are both looking down and the caption reads:
"Unhappy with your package?"
Makes me laugh every time.
restaurant near me called Tsunami and there were flyers everywhere to promote the grand opening, around the time of the tsunami a couple of years ago.