Captain Birds Eye actor dies, 86
Actor John Hewer, who was best known for playing Captain Birds Eye in the popular fish finger adverts, has died aged 86.
He played the role of the jovial naval captain, who was aimed at children, from 1967 until 1998.
The star, who was a resident of actors' retirement home Brinsworth House in Middlesex, passed away on Sunday.
He also appeared in the original Broadway production of Sandy Wilson's The Boy Friend.
The Captain Birds Eye character has outlasted the likes of the Milky Bar Kid and McDonalds' Ronald McDonald.
In 1971 an obituary for the Birds Eye character appeared in the Times newspaper after it was decided to retire him.
However, that was only temporary and he returned to TV screens three years later.
When he eventually did retire from the role, actor Thomas Pescod took over.
In 1993 Captain Birds Eye was voted as the most recognised captain after Captain Cook in a poll.