I'm inclined to suggest that this is an oxymoron but I guess they're talking about supermarket own brand stuff and really really bad cheap rubbish. Such alcohol IS a problem. But I'm not sure I like the implication that alcohol is cheap in this country when, well, I'm not really convinced it is.
Still, I wonder what Tesco is thinking of doing to change things. Will we end up with Sainsbury's being the choice of the discerning drunk?