"Dear Mr XXXX,
Over the next few weeks you may see programmes on the television or read articles in the press about the farming practices used for chicken and egg production.
...Currently all the fresh and frozen chickens and eggs we sell are British and we are one of the few retailers who can make this claim.
...In December we were delighted to win two out of three awards that the charity, Compassion in World Farming presents to the major supermarkets for their commitment to the welfare standards of farm animals.
...You may have seen in the press that we plan to stop using eggs that are produced by caged hens by 2010... In addition we are working closely with both the RSPCA and the Woodland Trust to make significant improvements in our chicken production methods."
Shit, he's really put it up them, ain't he?