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make me feel quite sick. Anyway, read and enjoy yourselves:
I've heard of Orange AND o2!!
cos they're pushing their sh*t business "ethos" ito people's faces and you can't get aware from fucking advertising and "sponsorships" no matter what you do?
Cos that enrages me. So yeah.
"It has gone beyond mere badging an event with our logo. We want to drive an emotional connection with our customers," said the network's head of sponsorship, Amanda Jennings.
Ms Jennings, FUCK RIGHT OFF.
until I got to that bit.
"I hope that everyone had a good time at Wireless, but that if you were an O2 customer, that you had an extra good time."
I'm with Bill Hicks here. Kill yourself.
without Cadbury's sponsoring it.
which chocolate bars, exactly?
a glass and a half in every half pound
that rabbit was well sexy.
providing a free service for people to encourage their custom? that's all well and good, if it works.....
don't know about last year at reading, but the previous year or two, the charging tent was shoddier than it had been. previously you gave in your phone, took a number and collected it when it was ready.
if i remember properly, last time i tried, you had to sit there with your phone at a table, waiting for it to charge. great. miss loads of the bands, brilliant. the charging only worked if you had access to the VIP orange tent, where you got a charging locker & key to put yr phone in. not exactly embracing the masses.
i dunno. maybe it's amazing now.
My boyfriend said he could barely get a mobile signal at 02 Wireless on Saturday, which make me chuckle.
I'd managed to persuede my boss to get me a blackberry so I wouldn't be entirely awol for the back end of the week, and guess which network it was on, unable to get enough coverage to use the email functionality in anything other than the Tuborg tent, oddly enough?
couldn't make it up.
What exactly is the massive problem with merely seeing a logo on something?
that's the problem
poor redundant logo designers - all those years at logo school to be tossed on the scrapheap
the point is about corporate fuckers trying to buddy up and be your bum-chum; and then being so bloody thick as to admit their scheming to the bbc and millions of readers. I can just see it now. 'At glastonbury I went to the orange tent where they let me charge my mobile for free. It gave me a nice, warm feeling inside. I will now change to orange and be a loyal customer for the rest of my life'.
with them offering stuff for free in order to get good publicity. And at least they're honest about their motives, not that anyone would assume they were doing it 'to be nice'.
Sorry, you're going to have to explain precisely what's wrong with any of that, again. I'm a bit thick today, I guess.
Just for shits and giggles, let's say you're PR monkey and you get handed this Orange account. What would you do different?
Then we can evaluate just how much you'll owe your landlord by the end of the campaign. Go.
but what i wouldn't do is mouth my strategy off to all and sundry. It only patronises people.