In bloke’s world, down the pub with your mates, you don’t own up to knowing or liking certain non-manly things, do you? Publicist has created a humourous new TV campaign, which centres around the slip ups that blokes occasionally make in this respect. In the campaign men can relinquish their right to enjoy McCoy’s, which are being introduced as 'the original and best crisp designed specifically for men and their distinctive tastes'.
Breaking 12th March, ‘McCoy’s Man Crisps’ shows just what happens when you forget who and where you are, and most importantly, who you’re with. In ‘Jukebox’, the first of two executions, we see McCoy’s bloke wander over to the jukebox to select a track. Just as he’s about to key his track in, he gets nudged and ends up picking something else. Shrugging, he walks away. How bad can it be? Sugar sweet ‘Puppy Love’ bad…
The whole pub stops dead. Realising his fatal mistake and that he’s just not man enough for McCoy’s, he takes a final look at his crisp before the packet is taken by his mate. A tube comes down from nowhere and promptly ejects him from bloke-world. ‘McCoy’s - Man Crisps. Wrrr.’
In ‘Quiz’, a group of mates huddle round the quiz machine, firing off Sex Pistols and World Cup answers. Then comes the ballet question… “Plié?” McCoy’s bloke ventures. We all know the outcome.
Created by Stuart Farquhar and Jim Saunders, the national campaign breaks with ‘Jukebox’ on 12th March, with ‘Quiz’ due to follow later in the year. This launches the new selling line, “Man Crisps”, which will run across various media for the brand.
Helen Warren-Piper, Snacks Marketing Director, United Biscuits said: “McCoy’s are unashamedly for men. We want to celebrate all that’s great about them, by giving them a crisp they deserve and can share with their mates when they’re enjoying being blokey. Publicis continues to capture the spirit of the audience and brand perfectly.”
Melissa Hopkins, Brand Director Publicis added: “The ‘slip ups’ get a smile and a nod from both men and women, a key strength in all our work for the brand, and the ‘tube moment’ warns them that McCoy’s are only for real men, or face ejection from ‘blokedom’!”