or rather, annoyingly gimmicky marketing.
One of these 28 weeks later 'response teams' turned up to plug their movie with a white tent set up indoors, two blokes in military fatigues paid to look urgent, some fake NBC suits, and a buch of computer screens.
I hate it when this happens with marketing. Basically wandering around sullying my memory of the best zombie movie of the last 10 years with cheap gimmicks. I think on the basis of that i'm going to see 'sunshine' instead.
Whats YOUR opinion of this- good or bad? Would you go and see a film on the basis of this?