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sorry, had to go back for one more...
Whoever designed the packaging on kellogs boxes.
IT DONT WORK NOW
The first breakfast cereal, Granula (named after granules) was invented in 1863 by James Caleb Jackson, operator of the Jackson Sanitorium in Dansville, New York and a staunch vegetarian. Despite its high fiber content, the cereal never became popular. It was far too inconvenient, as the heavy bran nuggets needed soaking overnight before they were tender enough to eat.
"Granula (named after granules)" partciularly