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just a company
just look at it though! http://www.apple.com
seriously though, apple and the related bits is one of my hobbies and a big passion. i know it's 'just a company', but it excites me and makes me happy. so shove it.
good for you
a fanatical devotion to something means you overlook the flaws.
and, as i wrote in the times last week, i disagree with many of apple's attitudes towards iTunes.
BUT it's opened the door for DRM-free services like Bleep, RT Digital and eMusic. Don't forget that before iTunes, no one in the industry or the real world took digital music downloads seriously.