Now, I'm not bitter about this. Hell, I didn't even go the the ceremony - electing to sit in the pub for two hours and then going to see my girlfriend.
But seriously. Answer me this:
How does a website where the only exclusive online content is news qualify as the best online music magazine in the world?
A web site where major labels pay to have their digital/multimedia content featured on the front page of an ageing, slowly more irrelevant brand's website.
A brand where even the sixteen year olds who the magazine is aimed at are embarassed to admit they read it?
An instituion that once stood for great journalism and a knack of weeding the wheat from the chaff.
I'm at a loss as to how a website that offers so little in the way of unique, enthralling and dynamic content can win an award of this nature.
As I say, I'm not upset at all. Had PopJustice or Playlouder won, I'd have nothing to offer other than congratulations.
But, NME.COM? Seriously?