yes it's the song off the shockwaves commercial. I've downloaded it from http://www.shockwaves.co.uk and... well it's indistinguishable from many non-invented succesful chart indie bands.
questions must be asked: is this the ultimate satire? who are the musicians behind 'won't hold my breath'? brandon flowers? hard-fi? volcano!?
and most importantly will shockwaves ever fuck the fuck off and leave music alone?