I just saw the advert now and literally shouted OH FUCK OFF at the tv.
and there's adverts all over the underground with his shit smug face and quotes saying "TEH BEST THING SINCE HARD FI" or something from OMM and the Gruniad. it's NEVER a good thing if you first hear about an 'artist' through fucking ADVERTISING. especially when they sound like maroon 5 mixed with james blunt and raw sewage.
THIS is why I avoid ALL radio and MTV.