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by SAYING they were going to close it, it attracted more listeners.
A ploy Heinz used with Salad Cream.
fuck off no
Then loads of people started buying salad cream, so they didn't.
changed to Choco Krispies, renewed some interest in them. People got het up about it so they offered a phone in vote to change it back. People voted, changed the name back, bought the cereal which they otherwise wouldn't have been arsed with as they are not 8 year old children any more.
Chris Hawkins' voice, playlist and attempts at humour are ruining my mornings. Every day this week he's playing a prog song at the exact time my alarm goes off. Fuck off.
He also plays The Smiths so much, I think he's got shares in shit, jangly, smug 80s bollocks-pop.
I think they'd steal a huge amount of R1/2, as well. Most of those people tuning into Chris Evans must be commuting - not many have DAB in their car.