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From an interview:
"As both a lad and as an artist, [?] is proper."
From the same interview:
"At the same time, the easygoing amiability of Britain's best new singer-songwriter since the emergence of Noel Gallagher was winning the day."
Absolutely awful. It could actually have been written by his PR team. Imagine getting paid to fly to the States to write a 1,000 word puff piece.
Both which sound like Does Your Chewing Gum Lose Its Flavour On The Bedpost Overnight.
Isn't he actually quite a talented young chap, it's just that the "proper tunes for proper lads" tropes are overshadowing it all?
I find him quite inoffensive, I imagine younger me would have really been into his songs.
Just some of the PR about him being the next big hope of young British music has been ridiculous and overinflated, that piece being a prime offender.