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how exactly does it leak? In the cases where the band doesn't leak it deliberately I mean.
and it spills all over the internet
is that recent album leaks seem to come out generally a week (maybe 2 weeks tops) before the release date; as opposed to leaking 2 or 3 months ahead of time just a few years back. I'm sure the promos are getting sent out later, but i'll still see reviews sometimes a month before the release date.
everything that a label sends out is personally watermarked these days, so very unusual it leaks from there.
instead it leaks from the production chain - when the CD's and vinyl start to get duplicated in a factory, someone runs off an unwatermarked copy then - production usually only happens a few weeks before its in the shops.