These guys went from running a niche night at 93 Feet East to becoming a fully fledged, big hitting, EDM focused behemoth. The shift from Kitsuné compilation raiding line-ups to American dubstep / bro-step / whatever Diplo was creaming on at the time was a bit trend following, but the line-up for their festival they had announced at Brixton Academy had one hell of a line-up (though my memory may be playing tricks on me and I swear the line-up was a hell of a lot bigger than what's left on their website now).
Leftfield, Digitalism, Booka Shade, Squarepusher, Kavinsky, Pantha Du Prince, Gary Numan, James Lavelle, The Orb, Cassius, DJ Hell, Nathan Fake, Wolfgang Gartner. Not all my bag, but for one night with all those on the line-up I can imagine that being pretty damn fun and would have gone if it weren't on my brother's wedding weekend.
Anyway, the whole thing's been cancelled now due to lack of sales, they've not even hidden the reason behind other things, it's just a lack of people buying tickets.
Has the bottom properly fallen out of this genre now? Is that line-up just too all over the place? Major Lazer filled out the Roundhouse the other day, I thought this would have a similar bunch going along, though I guess all on that line-up could be argued to be past their peaks.
It's sad though, because Warren, the guy behind it all genuinely loved it all and put far more in as a promoter than most people we've worked with.
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