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there's gonna be SUCH a controversy when Bugg goes electric

I know shaggy-haired boys making bouncy guitar tunes (inspired by your choice of either the Sex Pistols or the Kinks) will probably never go out of fashion, but there MUST be room for something else.

Apologies for re-hashing some other old ideas, but:

1. A genuinely brilliant, unashamedly well-read band that gatecrashes the charts. Talking Heads, the Smiths, Pulp, the Manics (especially the Manics)... British Sea Power should rightfully be the next on that list, but they've released a fair few radio-friendly singles (Please Stand Up, Waving Flags, etc.) and apparently the public just don't love them. But yeah, someone LIKE that.

2. A fusion of guitars and accessible pop/dance music that isn't terrible. It must be possible, even in a world that continues to carry the burden of Pendulum. Guitar music and electronica have been making eyes at each other for years; JBHR already. Sound-wise I'm thinking along the lines of CHVRCHES, Citizens!, FOE... for 2013, you know.

3. Does it always have to be four skinny lads? Could we not have an all-girl rock group that are actually really fucking good? So, not like the Donnas or the Pipettes, but... maybe like The Joy Formidable if you ditched the hairy ones at the back? A proper brilliant rock band that doesn't look like it's made up of DiSers (*cough* http://www.youtube.com/watch?v=0l5lJDvqWi4 *cough*)
I'd even tolerate the NME stroking itself into a lather about it for a few months. It'd be worth it.

Just think of it as having builders in. A long stretch of hellish awfulness with men you don’t know making a lot of noise as they destroy everything you once held dear. But then, when it’s all over, you’re all set up to have a massive party.

Taking the piss out of 'popists' is a fun notion. :D

head straight for the new girls aloud single..

stunningly cynical and derivative in its box ticking.

So you can look at this musical 'changing of the seasons' in two ways. Either

1. Loads of shit indie bands writing fucking rubbish cliched music, which hurts your ears much more than rubbish pop, cos at least rubbish pop doesn't have this direct lineage to the music you enjoy

or

2. That some genuinely great 'band' artists (cos we're talking about indie bands here, the phrase 'guitar music' is a bit misleading) will slip through the cracks and get signed, get exposure, get on TV etc, which will offset all the crap we'll have to put up with.

Personally, I'm fucking excited about guitar music coming back, and I, for the most part, hate guitars. The music I enjoy listening to will exist regardless, but an indie music mainstream is SO much more interesting than a pop mainstream- bands are FUNNY, you can laugh at them, slag them off, cringe- it just doesn't feel the same doing that with pop acts. I look back on stuff like Menswear (sorry, Menswe@r) or Simon Amstell interviewing the Kooks on Popworld and find that stuff genuinely great, because it's fun (at the bands expense, but they deserve it).

The thing I'm not looking forward to is zeitgeist and hype about shite bands, and people who's opinions I respect will be going on about how ace this new slacker rock band in baseball caps and tie dye t shirts are. All the hip kids who were listening to How To Dress Well and Clams Casino will soon be listening to grunge throwback stuff (okay that's a massive exaggeration but you get the idea). Though I'm prepared to rise above it if it means there is a bit more FUN in mainstream music.

Also- I reckon that mainstream indie is much more likely to build up dedicated fanbases than a lot of pop (obviously stuff like JB and One Direction is an exception)- but crucially, this, coupled with indie/guitar musics perceived authenticity, means that young teenagers are more likely to become interested in music as a whole (rather than pop fans who obsess over one artist for 2 years then get on with their lives), and become proper music fans, or perhaps even start to create music themselves, which will then, hopefully, evolve into something really worthwhile as they get older. That's probably a bit idealistic, but there's something in it, I think. It could be argued that there is a direct link between indie music fans and indie music creators, whereas that link doesn't really exist as much in the pop sphere.

Anyway, sorry, TL;DR etc

you guys are wasting your time on it

It’s not the Middle East. I’m sure different styles of music can happily co-exist on radio. This so-called credible ‘guitar music’ that’s being discussed is effectively pop music itself, anyway, constructed from the same kind of arrangements and strong melodies. And some pop music is indisputably awful, despite being annoyingly catchy. That’s why we get indie wanks saying phrases like “just good pop” to justify why they can’t get the latest Calvin Harris song out of their heads.

Anyway, is radio still an essential or viable medium for music these days anyway? It’s noted that most radio stations have a very select list of contemporary songs that are on constant rotation, with the odd addition of old hits from the past ten or twenty years. By the time a song is being played on the radio, most people (ie. The Youth and people with an active interest in all music) have probably heard it and made a judgement on it, and have probably overplayed it. To me, it seems that radio is constantly catching up. I don’t think anyone has much to worry about.

It's either a 'The Onion' style parody of rockist attitudes, or a paranoid jumble of conjecture and fantasy. If it's serious, it's a pretty silly article.