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Its most programming shows gets around 10,000 viewers. So much for the IPC brand extension ambitions.
I've heard tracks from bands on there that i wouldn't expect to read about in the magazine.
Not sure it's really anything they're doing wrong, more that music television isn't really that necessary any more.
Like xfm used to be about 10 years ago.
a) MTV2 and b) NME magazine. This is actually a genuine shame.
Oh well, guess we need to stick with MTV Rocks and hope that it's not a emo tween punk mess and hope for some Nu-Metal and decent alt tunnnes
As everyone is saying, the station was alright, certainly a million times better that MTV rocks. It's a shame. Sure the channel didn't launch till late 2007, which is when the whole indie thing was pretty much over, so I guess it was always doomed to fail.
The only music channel where you got any impression that the playlist wasn't entirely dictated my the PR/advertising departments of major labels.
MTV2, before it became MTV Rocks, did have the great 120 Minutes, but that's long gone, sadly.
and mtv2 really late on weekends that ran through the night. what was the show called. super.
and aye, you're right.