Like a cinema screening, but for an album? Obviously live performance fulfils some of this function, especially for certain types of music, but this is slightly different. I remember hearing Loveless cranked in a really loud bar before a gig one time and just thinking - this is the loudest I've ever listened to this - awesome! (This was years ago, prior to MBV reformation).
I recall seeing something about playing a different Tangerine Dream album at Shoreditch Church a while back, which I guess is along the same lines.
Or is it all a bit hippy 'Dark Side Of The Moon' with the lights dimmed?