It's a bit shit. I don't totally hate it or anything and it serves it's purpose on the album for making you pay attention to what follows it, but thematically it's all over the shop.
2 singles ago she's singing of being abused by her ex, now she's committing a bit of S&M with Aqua.
Fucking terrible video. Someone obviously likes that Lachapelle photographer and thought they could rip him off with a budget of £300.