About a month ago, we got a FREE WEEZY shirt to sell at the shop I work at. At first I thought it looked cool but it might be a touch sell (a hip hop shirt in a rock/metal shop)... but the response has been insane! Ppl from all walks of life from 12 year old little girls to indie hipsters to pretty much anyone are buying this shirt!
You gotta see it: http://www.rockworldeast.com/store/Lil_Wayne_T-Shirt_Free_Weezy
It's become this crazy pop culture phenemenon. It's fun though, getting to meet all the ppl who buy it, they're always totally pumped!