Upfront, this is pretty much a jag, but my band have started making videos to promote any shows we're playing. About 99% of the video is completely unrelated to the band or the music, generally tries to be funny and it features all members. A bit like that series of videos Why? did: http://www.youtube.com/watch?v=4raImwa_dVo.
Distract from the music, or a worthwhile pursuit?