I've spent the week playing around with it and really loving it. So clean and succinct but also visual and for every brief insight there's a brilliant piece (or at least a link to a piece) of indepth writing. It feels much more like deejaying webcontent than twitter which is all a bit inner monologue meets tossed of brevity.
Anyway, was wondering what people like following?
Found this nice guide from one of my favourite tumblr's here if you fancy getting involved http://yvynyl.tumblr.com/post/307164972/howtotumblr