Sign In:
Login with Facebook

The future of Music Magazines?

Do you think music mags have a future? I didn't think so until I started messing around with an iPhone and hearing about the tablet/iSlate.

Just written this column (in the Culture section of tomorrow's Sunday Times) http://entertainment.timesonline.co.uk/tol/arts_and_entertainment/music/article6986267.ece about why I reckon the Apple tablet will be great news for music magazines.

Amid my excitement about this nerdish-stuff and trying to explain what I'm banging on about to the average Times reader, I've probably not really made my point as clearly as possible but I really do think that the tablet or whatever the digital format is, is good for music mags because...

1) Audio visual content / accompaniment is a really exciting prospect for digesting journalism and create new forms of "guides" to genres, histories of music, current best stuff, etc...

2) I hate reading stuff on computer screens and it seems (from some trends in our stats - having said that, our traffic is better than ever!) I'm not alone in my online habits. However, I probably buy more magazines than I ever have done because I love reading journalism, especially about music. This new format will, I reckon, be really great for reading longer pieces.

3) I like the idea of being able to compile all the longer features I want to read and having them all available on a portable device, I'll probably end up reading even more.

4) With the potential of longer features, I really hope some new formats of journalism emerge, lots more essays and travel writing or adventures in music may emerge, less restrained by online attention spans and printed page space.

5) All those mags like Stool Pigeon and Loud & Quiet which I rarely see, and Fader and Under the Radar which aren't always available in the UK, will be LOADS easier to get hold of and probably much cheaper when the distro and newsagent costs aren't factored in - maybe even free, subsidised by ads like free newspapers, spotify, etc

6) I love the idea of a Last.fm style recommendation system of "people who liked this journo/columnist/magazine, also liked...." or presenting reviews and features based on my taste and stuff like that. Also there's probably a lot of scope for enhanced albums with proper features about the record to read whilst listening or the whole Prince Daily Mail cover-mounted album-give-aways possibilities being cranked to 11. Or what about the idea of artists doing a reading list of ebooks to read whilst listening to the album?

Do you think music mags have a future? What do you think they might be like? Which bits excite you? Do you think technology might make us read more or continue to need to read less and less...?

View NestedLinear
  • I've not bought a mag in ages

    in fact the only time in years I've got one was last year when Sonic Router got in Clash Magazine. My news agent is so lame though, I have to drive an hour to get to my best one with a nice selection... and that was Boarders thats closed down now. I'd read them more if I could get them easily but I cant so I've given up really.

    • I really like long features

      and there are plenty on line its just a lot of peeps dont have the balls to make them anymore as there is so much info so easily readable that they dont think ist worth the effort. I read plenty of epic features online, just as many as I did when I bought mags years ago. I'm sure I'm not alone either its just the majority that have online-ADD.

      • indeed

        you're not alone but we've noticed, especially when something newsworthy like "at the drive-in to reform" or "bob dylan on new beastie boys" news stories break from our features, and get reported with "click here to read the full interview" links, we get about 30-50 click-throughs from major sites like NME, Rolling Stone, etc. Big features used to get a lot more traffic and average time per page, now, and especially if it's a smaller act, the hits are much lower. whereas reviews and news doing slightly better than before and the forum has more traffic than ever.

        • yeah

          I guess that the internet is so big and accesable now that it means the least well known artists dont get a look in with features compared to bigger stories with small word counts like the news you mention. The internet isn't about the geeks anymore its everyone and the numbers reflect that. Its always been the case though, its just the numbers acctualy reflect that not everyone carse to read about certain new bands unless theyt have epic amounts of hype as aposed to internet numbers reflecting the geeky crew looking for that kind of thing.

          I'm prob wrong though haha...

  • i am scared for the future,

    the wire is the only physical magazine left that i love.
    plan b and hip-hop connection gone recently and further back jockey slut and seven. nothing great replaced them, doubt it'll happen either, hope the wire hangs on in there.

    beepz and oneforghost this'd this
    • i used to quite like

      straight no chaser, is that still going?
      what do you think of stool pigeon?

      • straight no chaser finished,

        maybe the best designed magazine i've ever seen, but sometimes the writing wasn't the best. the music they covered was good.
        think the people behind straight no chaser went on to do shook magazine, that was even better than snc i reckon. they did 5 issues, not sure it's still going, but you can order old ones off honest jon's.
        straight no chaser came from the wire writers, there was some sort of split over the wire not covering certain types of music (beat-y things), but they now do cover that stuff more since the demise of snc.
        stool pigeon is very good, but maybe a bit too many short interviews with bands not saying anything new. can't complain at all for free, much better than loud and quiet, both times i've read that, all the writing has been woeful (sorry anyone involved with the magazine).

        • Shook's still going

          Issue 7 came out in Dec, Mr Beatnick interviewed us (Golau Glau - http://www.flickr.com/photos/golauglau/4195470476/sizes/l/) for it and there's features on James Blake, Hudson Mohawke, Jazzie B, the story of UK hip hop etc.

          http://www.shook.fm/content/

          • nice one,

            a great read, as i'd expect from shook.
            there's an ace hour-long bbc documentary on radiophonic workshop, if you've not seen it. youtube 'radiophonic alchemists'.
            i like your music, do you play gigs?

            • Thank you

              No gigs. Apart from the anonymity thing, we're shy and get stressed easily, plus we wouldn't really know how to begin reproducing it live - we work in an odd kind of way and it's not really geared towards live looping or DJing or whatever. We're hoping to do interesting real world stuff at some point, visual and sonic art exhibitions and getting people we like to play and DJ maybe, plus some installation stuff. Not sure, it's about our finding the right people to work with (and probably funding from somewhere, we are skint).

              That documentary is a favourite of ours, but definitely going to go and re-watch now as it has been a while and we're taking a little break from recording this afternoon so it will help regenerate us a bit.

  • I bought NME recently and was pretty impressed.

    Nice, chunky features, without so many of the horrible day-glo hyperbolic soundbites they used to churn out.

    I work for a local newspaper, and love print media, especially when it covers stuff like music, especially when it does so it an attractive way - something like Stool Pigeon (which I haven't been able to pick up in while) is a beautiful, well crafted artefact, and I have piles of different titles stacked all over the place.

    But then again, I'm old fashioned - I rarely download, and still buy lots of CDs, which probably anyone younger than me (and I'm "only" 22) wouldn't bother with any more. Anything that leads to better content - intelligent, well written, passionate, aimed at a literate audience - should be encouraged whether it's coming through the internet or off a page.

    • i just spent 90mins reading the latest issue of NME

      lotsa interesting features about forthcoming albums by the likes of MIA, LCD, Klaxons, Hole, Late of the Pier, etc. Lengthy pieces too. I've noticed a lot less NME hate since Krissi got stuck in to making the magazine less embarrassing and much more informed, with lotsa former DiS staff and Quietus staff writing a large chunk of the content. They just need to get rid of their Radar editor, with his stupid 30-50 new bands an issue and "we covered it first" mentality outta the way, and return to putting 1 new band a week on the map.

      Glad I'm not alone in finding SP hard to get hold of, I seem to see Loud & Quiet around much more. The Fly isn't as available as it used to be either, or is that just me?

  • Sadly, no

    I can't imagine why someone would want to use some eBook instead of simply buying a paperback, but that's probably what's going to happen. Everything will be digital publishing soon.

    Magazines, newspapers, etc...they're all dying. Everybody gets their journo news from the internet and that's not likely to ever go back. What's a bigger concern for me is that the internet has devalued writing to the point where nobody can make a living from it. We're probably destined to have a bunch of hacks being the purveyors of all our information in the future.

    TheBeautifulOnes this'd this
    • I know hat you mean

      but I kinda like the fact anyone can write now. When I was younger and getting mags I never thought I'd be able to write anything and enjoy myself while talking about music. And now the internet has come along I can! Plus get read somewhere and I only got DD at English GCSE. Plus its made me realise that the published people aren't always right in fact most of them are winging it as it is and the level playing feild is a good thing for finding out about music thats acctualy good and not the hyped industry wank that comes from the big payed journalists. Saying that I'm fine with writing about music as a hobby anytime... I've never been arsed about making a big deal out of it, if I wanted to get payed I'd be a bit pissed off haha.

    • i think

      as stores like Borders begin to vanish and books become harder to get hold of, and magazines slowly follow suit, it's likely to follow how indie records got harder to get hold of as independent stores closed.

      i'd probably pay to subscribe to Stool Pigeon for instance, as i never see a copy of it anywhere (mostly as i never goto East London or as many teeny gig as I used to, and bigger venues don't allow stuff to be stocked if my Probemusic distribution experience was anything to go by)

      "News" is what the internet is for but I think increasingly lengthy comment or exploration of topics will be behind the "paywall" - I mean, I'll happily carry on spending £2.50 a week on FT Weekend but only read about 10 articles but I'd much rather pay £10 a month and get 100 article credits or something like that, and pick and choose topics and journalists across a range of publications.

  • I don't think you're factoring in

    the iSlate's price, which is going to be prohibitive for the casual reader/consumer - it's going to take a while (as in, years) for 'eMags' to take off, once the price of full-colour readers come down and the iSlate start having a few rivals.

    holy_coe this'd this
    • indeed

      but my phone is broken and I reckon i'll wait and upgrade to one of these if it's not ridiculously expensive. i realise it's going to be a prestige item owned by the few for quite some time but those likely to get one are also quite likely those who are avid magazine readers. i just think the investment to develop a decent 'eMag" which also works in mobiles, with a iTunes like store to sell them, will push the development forward.

  • Great thread

    Here’s my two pence’s worth as stream of conscience nonsense! Having worked in magazines myself for many years, I can see that the mainstream publishers are frickin clueless when it comes to addressing how the digital landscape work. Believe me, I’ve sat in plenty of meetings where the saviour of music was announced as…er…Lilly Allen!. LOL! Not only do they not know how to retool their offerings to be relevant to the 21st century music lover out there, they persist in really boring editorial content that is not helping their cause. So what I am saying it’s not just technology changing the way we consume media, there is an inherent lack of creativity, innovation and ambition from mainstream mag publishers which are compounding the problem and making magazines even less relevant than they are now. The only mags I think are any decent is Mojo (cos I’m old) but that’s a backward facing retrospective mag and most of it’s readers are of the age where they are comfortable with print. Clash I rate too as I like the writing and design. Don’t see Stool Pigeon enough to have a strong opinion on it one way or another… in fact I think I have only managed to get my hands on it once or twice ever...Don’t get me wrong i love reading mags, but I think we are an exciting point where the power is being taken from the old media barons by the teams of agile, independent free-thinking people with creativity at the heart of what they do and profit comes second. I am a strong believer that the cream always rises to the top. The print costs of mags as you know can be prohibitive to many people getting their ideas realised, with online not the case anymore. As everyone knows the trend for mags is that circulations are only going to go downwards and there will be no single dominant title(s) and this in itself and some of these technological developments you mentioned mean it will be much easier for say, me, two of my mates to put something out there and get people to potentially look at it. I think that’s pretty exciting personally. The one major drawback of online is as you say the experience of how you consume the content. With mags, you get a more luxurious feel; bigger more lavish photospreads and you get time and space to be able to look at a lot of words and be able to take it all in. Hopefully the new tablet tech will give us an experience closer mags and combine it with the interactivity of online (see it/hear it/experience it) but personally, I am waiting for one device that can do EVERYTHING!

    amyblue this'd this
  • I'd like to see an awesome quarterly come along.

    A compendium of righteous avant scenes, past, present and future of all things music, art and general coolness that was so weighty and all inclusive that it took ninety days to properly digest until the next volume lands on your doorstep.

    I recently subscribed to ALARM "Music And Art Beyond Comparison". It's a book form quarterly published in Chicago. I had high hopes for it but I found the first volume I received extremely boring and laughably predictable. There are hardly any adverts in Alarm but they spend the first 30 pages advertising Alarm and their stupendous staff as if that was why I subscribed to Alarm in the first place- it wasn't. Then there is about 4 pages of music related book reviews which are all pretty shit. The crux of Alarm is about 20 short articles each a little expose on a specific artist. The articles are all the same word count to the letter, each with a little background on the artist and 2-3 down home photos with out deviation- I think the feature artist "OM" had 5 pages of copy and a whopping 4 photos. Sprinkled in with the band articles were a couple obligatory "ART" articles; mostly boring art and boring artists except for the article about "Pirate Press' a small company that makes vinyl for artists. The last 20 pages of a garden variety "reviews" section of little blurbs about current releases, presumably the albums Alarm likes that have come out since the last volume. From endpaper to endpaper: ALARM is anything but "ALARMING, it's excruciatingly iboring (I just can't put it another way that say's it any better). Boring format, boring writing, boring art, boring photograph, boring illustrations. The magazine has no vision or dash it's like freaking zombies put it together.

    I do think there is a future for print media but it has to be stellar, vital and completely indispensable.

    holy_coe this'd this
  • The digital landscape being what it is

    there is increasingly no point in writing about music without providing at least a link so that people can listen for themselves. Whether the iSlate or the Kindle or whatever other form of portable reader comes along can handle this is up for grabs. The future of music journalism is as likely to a podcast as much as a version of the printed word.

  • It seems to me that 2010 is set to be the year of the e-reader with the addition of colour e-ink to many products this year they are set to go beyond the limited features of the Kindle and give digital publishing a real shot in the arm. These gadgets are, just like the iPhone going to be hugely expensive but this is going to bring a huge opportunity for publishers because as the iPhone and Kindle showed once people have forked out £300+ on a device they will pay to get great content on it.

    I expect we will see premium content on all of these devices, the question is more whether it will be sustainable. We've seen a race to the bottom (in pricing) over the last decade and there will always be someone willing to do it for free.

    • good post

      this is what i was trying to get at before.

      although the 'cult of the amateur' has taken over, i really think there's going to be gear shift in terms of what people want to read at length and the pithy 'recommendations' they get from blogs. i think news and recommendation (often from near anonymous people or automated) will continue as is online for quite some time but i think there's still great demand for reading things at length. some interesting points to the contrary here: http://www.guardian.co.uk/media/2010/jan/11/emily-bell-content-length

      • There's certainly still an appetite for the lengthy piece, even if you take twitter over a third of the people on there are using that medium to peddle their longer pieces. I'm sure I can't be the only one who uses it as a more engaging version of rss aggregation. The Kindle I believe has managed similar sales in it's first few years that iPod did, and there is still huge scoop for improvement when it comes to features as mentioned earlier.

        When it comes to discussions short and snappy will still rule simply because the input devices of most people will be limited. I do understand what Emily Bell is saying small and poor quality screens mean you don't want to read as much, however the size of the screen and it's ability to handle dense text, images etc is increasing with each generation of new portable devices.

  • outta curiosity

    what are people's favourite magazines? and favourite journalists? and what is it that you like about them?

    • At the moment, I read most of the french mags regularly

      which I had stop doing for years, just to see how those people are writing.
      And I'm amazed by 2 things :
      - most reviews are very short and very boring. Where's the style ? Where's the passion ? Some blogs and zines actually have much better reviews !
      - negative reviews are nearly non-existent. Hardly a surprise as some label don't buy adverts after one of their band got a bad review...
      Interviews are most of the time done like they were PR exercises by people having no idea of who they're talking with.

      No wonder the french music press has it hard !

  • it's interesting...

    ... i've been thinking about this in terms of business magazines recently (revisiting my mag's non-existent online strategy) and mobile web/tablet publishing is just part of that. I think - along with the paywall discussion, my view is 'wait and see'. There's huge potential in the form - esp for business mags, imagine being able to do immediate updates and cascade it across the tabletweb over 3G/wi-fi? - but there's a whole load of uncertainty that's gonna need to bed down before the possibilities really crystallise.

  • but the problem for music mags

    that as press advertising continues to decline the cost of producing music magazines will become more expensive - large features, interviews and articles that need a lot of research will be dropped for shorter and easier stories. If you look at any music mag five years ago they had album after album taking full page adverts, now all that spend has gone, paginations are down and the pages of full of other products - once booze advertising is made illegal in a couple of years all the magazines will be hit again...the future doesn't look bright, just look at the state of the publishing industry, advertising and coverprice revenue down as people go online for news and views it will become harder and harder to justify publishing a print magazine.

  • Select folding at the end of the 90s was bad enough.

    But the (admittedly slightly glorious) harikari of Sleazenation's transformation into 'Sleaze' and subsequent quicksanding of THE GLORIOUS JOCKEY SLUT along with it was the worst printed music mag loss, and pretty much the end of any regular One-True-Mag reading for me.

    I keep thinking that I should probably settle down into a comfy subscription to Wire, but tbh I've never bought it, and on the numerous times that I've given it a browse in Smiths it's failed to do anything for me.

    Having said that, here's a decent interview with the Wire head honcho: http://www.stackmagazines.com/blog/slightly-strange/

  • MusicWeek now has an app

    where you can buy a sub and then read it all on yer iPhone, and GQ has released their newest issue as an app I guess with the intention of releasing a new one with each issue. Stuffed if it gets stuck unapproved by apple though.

  • There is potential...

    I still think there is a future for magazines, of any sort, because of the future of technology. The Internet will certainly kill print media, but it won't kill quality writing (I hope). There have been some good points raised here, but I'd like to highlight what I see (or would like to see) happening.

    The Kindle, the Sony Reader, Asus Eee Reader, The Nook (by Barnes & Noble), the Intel Reader and very possibly the Apple iSlate (or whatever). There are a whole host of eReaders out there and more being created every year. People haven't stopped reading books and I don't think they ever will, it's just the format they read them in will change. This can also be true of magazines and newspapers.
    We've already seen both take a huge hit because of the Internet, though, so how will the proliferation of eReaders help this industry? This is not easy to answer, since no one can see into the future. I'd like to agree with Sean here and say that eReaders, or iSlates, or whatever they'll be named (technology in other words), can rescue media (which seems bizarre after technology threatened to destroy them). I think people still look for quality writing, whether it be from a book they're reading or from a music review. It's just that it's become increasingly difficult to find good writing, what with every man and his dog writing a blog about anything that they find interesting. What I think will be different about these digital readers is that the way information can be presented and disseminated will change. For a start, a bigger screen will help anyone wishing to read. It's all well and good using smart phones, which increasingly resemble tiny laptops, but their small screen real estate is not conducive to reading articles of great length. Laptops, while having better screen size, are still a bit more cumbersome than these digital readers promise to be. Not only that, but with multi-touch technology fast becoming the norm with regards to user interfaces, the way that people can interact with digital readers will change rapidly and improve reading experiences.

    This will, I hope, give rise to a slew of people wanting to create specialised digital reader magazines, able to properly use the devices' unique qualities and provide a creative and new way of reading and consuming media (whether they will be free or subscription based remains to be seen - can the differing content and methods of interacting with the new media generate a significant amount of people to, not abandon the Internet versions, but come across to the digital reader versions in enough numbers?). Someone already made a point that quality will rise to the top, and with new ways of reading and consuming articles, then I don't think this will change.

    The other massive advantage given to these eReaders will be the way that information can be presented (again touched upon by Sean and a few others). Good writers will always engage their audience and they will have a format to recommend further reading, listening and watching - links to books, other articles, music, movies, images etc can be added to broaden the readers horizons, adding value for the reader and giving the writer a new and improved platform to communicate from.

    I think there's huge opportunity for these devices to re-invigorate the public desire for magazines, of any sort. I'd certainly love to read something well designed, creative and eye-catching, available whenever and wherever I am and, most importantly, with good quality writing. I'd buy that and I'm sure a load of other people would, too.

  • Sean

    As someone else mentioned above, conde'nast now do entire issues of GQ for the iphone; pics, articles and all.

    And since getting an iPhone, I read more articles than I ever did. The guardian/new york times apps are great and I'm constantly perusing them on the tube, bus etc. (I've never been so caught up on the news ). It's had a massive impact on my reading habits. I'm just waiting now for a decent music site to come up with something similar.

  • Great post, great thread

    As an ex-magger myself - i got out to switch to online music publications - I personally believe that collectability and long reportage are the only thing that will save the print mag.

    Loops is something I will be buying again, and again, and again, because long format explorations of music are so annoying to read online.

    The likes of Q are going to be demolished, as bite-size, digestable reviews and lists are what the internet is FOR, so they suddenly lose their point.

    Likewise NME, Kerrang, Rocksound (how are they still managing to stay afloat? Good for them though) et al.

    It's sad, but exciting, and I reckon the tablet is going to be crazy good!!

  • The iSlate

    is just a netbook with a touchscreen - not as exciting as the Apple fanboys would have you believe.
    If I've got to pay for it I would go for a physical magazine/newspaper every time. Reading long articles on a screen is a bit crap.

    • Exactly

      The mags that will survive are the ones with decent, long reportage (Loops is a good example of the better end of the music press on that score).

      Mags with short content of lists and album reviews (Q et al) are fucked, because that's just as accessible online.

      • Yeah

        I can't see The Wire going anywhere soon. I think maybe mags that are heavy on photography like National Geographic will always be much more desirable in print form as well. The papers I buy regularly are The FT and The Guardian and Im fairly confident that these two will be around in print for a long time yet. This thread makes me realise how much I like mags/papers, I'm gonna go buy a couple later:)
        You just know that Apple are gonna try to do with mags/papers what they have done with Itunes - some US mags are already available as "apps".
        The new Freescale based Smartbooks are a much more sensible option for people who want to use the web on the go - who actually needs a touchscreen?

        • exactly!

          i love magazines, i probably buy about 12 different mags a month, i just wish i had more time to read them!

    • certainly wasn't saying it'd kill mags

      just that it'll give some a new lease of life because they'll be much easier to get hold of and the lengthier content on DiS would be much easier to consume.

      i think it's more than a netbook tho, in the same way the iPhone is more than just a phone a web browser. i dunno, i might be totally wrong but it seems like something people can create content for and that people will use to consume it, rather than the web which has so many uses and when you're sat at a computer there's a constant nagging of things you should be doing, emails you should be getting back to, threads to catch up on, etc. obviously the tablet will have the same issues and won't be AS GOOD as books or magazines but maybe, just maybe, will be able to bring in the best of both worlds? that's all i was saying

      • Absolutely

        There are already interesting takes on online publications, and this will certainly give rise to some new thought-out ideas (and a load of ill-conceived ones too obviously).

        Apple are rarely off the mark in publishing fields.

      • I'm not dismissing

        the fact that this new generation of mobile computers with permanent online connection from 3G will give print mags a new audience who currently dont buy magazines. Just that it's not all about Apple's product - many more people will buy Smartbooks than buy iSlates cos of the lower pricepoint.
        I disagree that an iphone is much more than a smartphone with a touchscreen though. Admittedly Apple's product is probably the easiest one to use and opening up the software to 3rd party developers was a clever move. But essentially it is a phone with a built in mp3 player and wi/fi and 3g connectivity.

  • stool pigeon...

    ...for anyone who finds it hard to track down a copy where they live, there's actually now a digital edition which you can read online/download. You can turn the pages and everything:
    http://issuu.com/thestoolpigeon/docs/024

    • NYARGH

      I hate the page turney thing.

      It's the ultimate missing the point, indicative of publishing's slow progress.

      "We're going ONLINE!!!!! :-D"

      "AWESOME. People can still turn pages though, right?"

      ">:-("

      rikx this'd this
  • Have you read little white lies

    It's a film magazine that all music publishers should be looking at as the way forward.

  • i don't see music magazines competeing directly with the online music press. When it's online there's 2 major winning points I can think of.

    1) It's cheaper (no printing, transport etc... costs involved
    2) AND THE BIG ONE - It's a constant stream of news which can reach thousands of people the moment it breaks.

    I think the future of music magazines (if there is one) will be either something like:

    1) highly specialised detailed monthly prints (like SOS, Tape OP etc)
    2) More like a book in format (large, detailed)

    And finally: instant coffee tastes like dirt.

    www.getagig.info

  • "instant coffee tastes like dirt."

    Exactly - convenience usually comes at the expense of quality...

  • one thing

    that's been bugging me - surely the iPad is a backlit screen, and will thus cook yr eyes in their sockets the same way as a laptop screen? how can that be a paper replacement?

    'electronic ink' (or whatever) that could be read for long periods of time with no discomfort (or need for screenbreaks) was s'posed to be eReader's selling point, surely? did i miss something?

    • iPad is a tablet not an ereader

      In other words the iPad is more multimedia than simply reading.

      I think the e-ink technology is a bit industrial for Apple's liking at the moment, once there is mainstream colour ink ereaders then they might jump into that game.

  • Isn't this an oxy-moron?

    Unless they go regional and start a fanbase that will come back to them then they are screwe. I mean, who really reads NME or Q anymore? Just marketin cak! :)

View NestedLinear

Thread not appearing correctly? Click here to rebuild | Report this