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Thoughts... band investments, fan-funding, ownership... record biz 2.0 nonsense?

hi all,

so this week Idlewild's new album Post Electric Blues is out via Cooking Vinyl, although i know a lot of you already got your copy earlier this year because you were one of the 3000 or so people who bought shares to fund the recording. please raise your hand if you pre-ordered it and what being part of that was like for you? (i know tom__ our webmaster liked being a part of it)

patrick wolf has done it, electric eel shock have done it and frYars just released his album in this way. and then, today Public Enemy announced they're one of the first major doing this http://drownedinsound.com/news/4138055-welcome-to-the-shareodome--public-enemy-to-use-sell-a-band-to-fund-new-album

i'm thinking of doing a feature on all of this but wanna get some feedback from you all.

have any bands on DiS tried funding their music in these ways at all? if so, which sites did you use and how did it go/is it going? if you looked into it, why didn't you do it?

and fans, have you splashed your cash? if so, how did you feel about it? have the band raised enough money yet? if you thought about it, why did you? has anyone made any money out of it?

i can't make my mind up about it. on the one hand i think it's better people pay for a record of an act they like to ensure it's made but also because it's like being in an exclusive/fan club and means money is spent instead of a record just being downloaded. but on the other hand it all seems bit like paying for the chicken rather than the eggs? would it make more sense or less sense to invest in a label/a&r you trust, and get involved in some of the decision making (this is something i keep thinking of doing to relaunch the DiS label, partly as it makes sense but mostly as i liked this show, especially what this football team did with their season tickets http://www.channel4.com/programmes/us-now/4od#2932716 )

curious of your thoughts

s

  • Relevant artist taggings:
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  • and for anyone confused, it's sites/services like this i'm waffling on about

    http://www.pledgemusic.com/ (had dinner with these folks last week, seem to be coming from a musicians first place)

    http://www.sellaband.com/

    http://www.bandstocks.com/ (the one patrick wolf and frYars used)

    http://www.slicethepie.com/

    there are probably a few more that i've forgotten about

    http://www.indiegogo.com/

  • The greatest moral argument against this approach,

    is the continured success of Marillion.

    Royter-Hatfood this'd this
  • just emailed you about this sean

    but it's a really interesting premise and something that could work for some bands. there's quite a bit of tripe that's gone through sellaband, but with names like that it could spur people on a bit more.

    Ultimately it will come down to whether anyone is happy to 'invest' in music proppa anymore.

    and my personal opinion is that the smaller bands will come good for it. but the bigger bands i see struggling. mmisl are dead, long live mmisl!

  • Public Enemy are the first major act? pffft!

    anyone remember when Dodgy did this about ten years ago?

    this model seems to be entirely the preserve of artists past their commercial peak (argueably also their creative one - seriously, who still buys new Public Enemy records?) or new artists. Seemed to work pretty well for Meet Me In St Louis, for example.

    i think it's a neat idea, though, on a whole bunch of different levels (financially, interacting with fans) but it sounds like an administrative nightmare for any small labels who get involved.

  • i've not got a very interesting story but i suppose i'm right at the other end of the line

    I suppose I'm a single fan investing in a band as i love it and want other people to have the chance of finding them.

    I go on about the band(s) enough on the board and i know i apologise for endless jagging but well its just because I'm a fan who wants to get the music out to other people. The band contacted me the feburary before last through my old blog and I just kind of struck up a correspondence with them, they sent me loads of stuff, I found loads of stuff on their website to download and I just generally immense myself in their own friend's based label. I liked that it was just a group of friends making music and then not only releasing them but doing it on vinyl mainly.

    Well I was just super lucky to have stumbled upon this wealth of amazing music, seriously gallons of it, and they were basically unheard of outside cleveland and akron in ohio. So as i was thinking about starting a record label and I just thought it a wee bit criminal that people weren't listening to their music so we talked and I'm basically there UK distribution under my label for primarily the vinyl releases. I invested, i suppose you could say, in the vinyl releases so it was cheaper for the band to get their music out and then "released" it in the UK. just getting people to listening to the music who wouldn't have had the chance was basically my intention, and i think we did really well, reviews in print and on nice websites, then a european record label came in and signed up the original album for an international release on cd. can't ask much more than that. sure as a fan i have no intention of making money, first lp just broke even, and the second has got hundreds left to go, (vinyl only EPs maybe not the best sellers), but i just hoped people might have a listen and like something they might not otherwise have heard.

    well yeah, i ramble, i don't make much sense, and this was probably a bit off topic, but i dunno i suppose in the smaller end of things all record labels are made to invest in bands and help them reach a bigger audience. ach well the more i write on the less relevance i think it has to the orignal post but meh i've written it now.

    • and actually thinking about it

      i imagine dis is full of people like me. well i actually i know it is.

      • ahh

        I know the feeling. You know you've found an important artist and are dumbfounded by the fact that nobody else seems to be aware of them or be as impressed by them as you are.

        I have been to many gigs of "important artists" only to find them very, very sparsely attended and felt kind of embarrassed for the public. I always try to make contact with those artists and tell them how important I think their work is and to not get discouraged by the fact that no one seems to notice.

      • i got told off

        for saying that i felt like the DiS label was patronage of acts I liked, off the back of Martha Wainwright's success (80k+ copies of first album sold to date). a few majors wanted to offer me an imprint after the Kaisers single and it was all business first, and i would never have been able to work with acts like Jeniferever if I had taken that path.

      • side question

        is time and reputation an investible commodity?

        does anyone know if any of these fan-funding models exist in other industries? either exactly the same or principles which fit? i can't help thinking that brands at the modern medici family ( http://en.wikipedia.org/wiki/House_of_Medici )

        • hmm thats interesting thought.

          when you're talking about time and reputation, whose do you mean? i'm a student so i have a lot of time i can devote to it, its not taking anything away from a job or anything. and reputation wise of course i'm nothing, all i can hope for is people listen to the music and like it and then next time they see MIE somewhere it catchs their eye and check out whatever release its written in conjunction with.

          on the busneiss side, i'm a stubborn ass and i'd always stick well what i'd hopefully think is the most true to what the band want with their music and yeah if i had a bit more spare cash i would ask bands if they wanted to release their records on limited vinyl release, i suppose a patronage of sorts.

        • Peggy Guggenheim provided Jackson Pollack a monthly stipend for years

          Pollack was deemed a nobody and Peggy got razzed about it but she had a "feeling" about him. Guggenheim was also planning to move her base of operations out of Europe back to NYC so she was on the hunt for fresh American meat. She did have a some doubt in Pollack and asked Marcel Duchamp to go to Pollack's studio to check him out. Duchamp's evaluation: "Pas mal". Coming from Duchamp that was a glowing review. Guggenheim built a fancy apartment in Manhattan and returned to New York. She pressured Pollack to create something bold for the entry foyer of her pad to be ready for her big coming out/house warming party. Pollack procrastinated over it till the last minute. The paint was still dripping wet and stunk up the whole party. Pollack got drunk and pissed in Guggenheim's fireplace.

          so, yeah Patronage is a bitch.

        • This happens a fair bit in the film industry..

          I'm not sure whether there have been many films funded off the back of 'fan' donations as such, as films don't really have fanbases in that way, I guess they would count as private donations from friends/other filmmakers etc. But it does happen within independent film due to the industry money only usually coming into play as part of a distribution deal.

          Recently though The Age of Stupid was funded by thousands of small donations and has managed really well from it and they've been able to show the film all over the world without having been bought by a broadcaster as yet (which most films documentaries rely on)

  • I participated in "Phase 1" of Einsturzende Neubauten's 5-year, 3 Phase supporter project program

    Paid $35 dollars to help fund an album and in return: Got to watch the sessions live via satellite broadcast. Got cd in the mail from "Bargeld Entertainment" which had my name in the credits. Actually pretty cool idea I think and for a small amount of money you get to feel like you are in some small way you (tentatively) fit into the creative process somewhere- as a PATRON possibly.

    Einsturzende's supporter projects are finis- they were cool.

    • hadn't heard about them doing it

      very similar to what idlewild did.

      do you feel like a patron of the arts? or just that you've paid an entry fee to their world and got a cd as a souvenir? or that you've put your money where your heart is?

      • mostly like a patron and also the "put up or shut up" thing

        I didn't FEEL like it was an "entry fee" but I suppose it was. There was a exclusiveness to it in fact; paying the money allowed you to access the "supporter's area" of their website where they doted on you a bit.

        still, it was very, very cool and I came away with the feeling that there was much to be learned by the experience. It was a definite bonding of sorts and I think lots of artists should take notice of the idea.

  • i was part of the idlewild experiment

    and i am glad that i was.

    If bands make most of their money from gigs/tours/merch nowadays and getting fans to stump up the money upfront and is a better way of getting recordings done then I think it’s a good thing.

    I mean how many cds would need to be sold to recoup the costs of recording if they were signed to a label and paying the overheads, costs etc associated with a bigger organization. i cant put a number on it but its got to be more that 3000 that did prepay for it.

  • If it works, then great. But how far down the scale does it go?

    Is it going to work for bands putting out debut records? Probably not. Is this a particularly bad/different thing? Maybe/Maybe.

    johnnyforeigner this'd this
    • MIE's thing would work for debut records

      Someone who believes in an artist enough to put out their record. Could start a foundation with funding for this. Bands could apply to the foundation to get exposure and maybe get their music published. Hmm- sounds like a record company?

      Well anyway, what MIE is doing covers what you were saying? Maybe/Maybe

      How about this: A group of investors/patrons find their own artist to debut?

      • erm, its definitly a slog

        as i started the record label to release their music i have no contacts, no previous reputation on releases, journalists don't know the name and won't bother to linger over the cdrs when they've got labels they know about sending debut albums to them. well hopefully some do and i think if i keep at it long enough and the music is actually good enough to merit interest then it could succeed. thats probably the key point.

        • well

          there must be some journalists who are not as closed minded as all that? Maybe one or two who see the potential for an exciting discovery. What's the fun in only looking into that which is familiar and safe. I have started receiving demo material from people that read my stuff on the boards and I am always drawn to the crappy looking disc w/ sharpie pen scribbles on it as opposed to the shiny promo disc.

          I'm tellin' yo this whole business is upside down. The dolts are in power while the geniuses go begging.

          • there are some

            but the trouble is, as soon as you're revealed as being one you get inundated. plus a lot of these people often don't have much of a following or reach, so the coverage may seem good on paper/screen but doesn't really push things forward.

            bands/labels/prs need to spend/invest (more) time investigating potential champions of a band and finding ways to get their attention. about 90% of what is sent to DiS goes to my inbox, none of which i can keep abreast of, rather than targeting individuals who've reviewed similar acts.

  • I gave a tenner to Cats and Cats and Cats about two years ago

    I'm not sure how asking for fans to contribute towards their recording costs went but I'd definitely do it again for a band I really liked.

    Didn't MMiSL do this too?

  • cant

    see it working for new bands with debuts.

    maybe though if dis readers had the chance to contribute to dis records it might be interesting. having a hand in picking the song that dis records stump up the cash for recording with readers having the option to contribute/pre order.

    • maybe better for debut/2nd/3rd singles/EPs?

      i was thinking it'd be something like I pick Side A, fans vote for the side B. the bands get 25% of any revenue (on 500 7inches that's pretty much nothing but if one of the tracks sells a few thousand digitally) and i take 25% for my time and investors get a 7" and a split the other 25% of any monies raised.

      however, i was thinking it'd probably work better if six singles were set-up and it was a little record club. with all the tracks going onto a compilation, which has some gigs and tours to coincide. and any acts who clearly stand out then possibly raising funds to release an album.

      rather than everyone being able to nominate acts, it'd be more like atp vs the fans nominations and the like. and needn't always be brand new bands.

      i really wanna help put acts on the map again, especially as the media coverage the releases (especially bat for lashes, kaisers, blood red shoes and metric) gained were a really great advert for who DiS is and the sort of music we're about.

  • I think it's a good idea

    but the jury is still out. It would need some weird contracts worked out.

    I did this for the Mark Gardner album which came with a DVD if you were one of those contributing. Unfortunately the DVD came about 3 years after the album, the album sucked and now I have no desire to fund him ever again.

  • I think there's something to be said for it.

    I imagine it's something most effective with established bands who've released a couple of albums but don't want to go down the record label route. I imagine it'd be a bit harder for a brand new band to get that.

    I also think there's potential risks involved as well as it could subconsciously put a band under pressure to release records that "preach to the converted" so that said converted continue to invest, though I guess you could argue the same about a major record label contract.

    It's something I'm a bit uncomfortable with myself, depending on the level of investment. I mean if it's "give me a tenner now and you'll get your album at the time" then that's fine but if it's an individual making significant 'investment' without much change of getting money back (as we've been offered a couple of times in the past) I'm a lot more reluctant due to the large chances of the investment not being returned - certainly I'd be uncomfortable taking someone's money unless I knew there was a good chance of them getting back. Though I guess rationally this is exactly what the indie label we're on does, but at least it feels like they know the risks and treat it as a business decision.

    • i dunno

      even if you're huge i think major labels are more interested in your preaching to the several million unconverted (at least for a radiofriendlyunitshifter track or two)

      part of me wonders whether it makes more sense to look at this as being less about records and more investing in live bands (and merch etc like slice of the pie does, i think) or marketing records that have already come out and maybe need money to push them further. like, would DiS users have wanted to put their hand in their pocket to tour support Youthmovies with Foals and then take a share of any merch on the road?

      just thinking aloud.

      • I think this becomes the bit which doesn't sit comfortably with me.

        I mean the idea of people putting their hands in their pockets to tour support and take a share of the merchandise.

        I think people would do it (until every band started doing it, in which case people'd have to think where they'd put their money) but I still think it's a potentially very unethical idea. Ultimately people are already "supporting" bands on tour by buying gig tickets and what bothers me about asking them to "invest" in the band's tour in exchange for merchandise is that you're asking people to make a business investment based on sentiment rather than pragmatism and one where I think most people won't see a return on their money.

        It strikes me that if you're in a band whose merchandising sales offset your cost of touring then you can afford to self-fund your tour from your merchandise sales, or your label or manager or whoever would invest that money in exchange for the merchandise cut as they'd see it as profitable transaction.

        If you're in a band that's having to look elsewhere for the money suggests it is not a profitable transaction and therefore it's not really fair or reasonable to ask your fans to take the loss, in addition to paying for gig tickets etc. Which strikes me as wrong as said fans will take up the offer on sentiment and lose their money.

        Whilst the idea of people investing in bands they like appeals to me, I think it's as important with your fans (perhaps even more so) as it is with any other investor that you offer them a deal that works on a business level which means either

        a) you're offering them a business opportunity which you believe they stand to benefit from.

        b) you're offering them a service they wouldn't otherwise get in exchange for the money, rather than simply a chance to fund the band and get fuck-all in return.

        I do believe this kind of investment could be the future but it must not be something which bands see as free money with no obligation to the people it came from.

  • so many thoughts on this

    all garbled and i won't make sense. fans fronting the cash only works i think if the band / act are already reasonably established, purely because you need a certain amount of money / contributors to actually make it happen. might work for a debut if there is a big enough fanbase with media support.

    i see it working better for labels - fans could perhaps pay a subscription which would then fund records and the fan gets a set amount of albums / downloads / whatever. you also have to consider if an album is a suitable format in this day and age but thats a different discussion.

    it is a bit like commisioning an artist i suppose. but it would only be worthwhile if there is a large number of contributors - if funding came for one or two individuals, then they could (somewhat fairly maybe?)

    • yeah i guess the argument is that in the web age a lot of (shit) bands have a "following" of sorts. i mean, obviously Test-Icicles who are probably one of the biggest genuine MySpace bands equates to loadsa record sales (er....)

      maybe people should invest in the Malcolm McLaren, Tony Wilson, Alan McGee style of auteurs, rather than the acts? that's the way i'd like to do things. i mean, i'd happily buy a share of Domino, Matador or Sub Pop, especially as the risk is spread.

      the flipside is i guess the reason an auteur is as good as they are/were is that they're not led or misdirected by 'the crowd' and i think if people invested they'd want some kinda input and personally i feel that democracy is incredibly flawed (see also: the man in charge of california)

  • Some writers use this model

    They ask for donations and don't make their new book available until a certain goal has been reached. Like many people have already said, it could work for established writers but new writers are going to struggle to gain significant exposure or trust from their potential investors. Personally, I'd be afraid of using that model and making it so public as you're gonna look like a bit of a prick if you fall short of your total. It's kind of an arrogant way of doing it, in my opinion.

    And on the music front, didn't White Denim try a subscription service which went wrong? They got loads of money from people (although I don't know if that was to fund a recording or just to help with cashflow), promising limited edition records and whatnot, but fell short of enough subscribers to cover their costs and had to re-pay everyone in the end.

    However, negativity aside, I do think that this idea could be a good one over the next couple of years, it just needs a bit of clever thinking. There's certainly potential out there to be invested in, and with the right rewards it can be a fun experience for all involved. I nearly put some money into the football thing (the company who eventually bought Ebbsfleet) but decided against it in the end. I liked the idea of being involved but was wary of ending up as just one voice drowning in a sea of others. So I guess the big incentives for me would be to feel as though I was either receiving something really cool (items or access unavailable elsewhere) or to have an opinion which would actually matter.

    Sean, have you read this book? http://www.amazon.co.uk/Then-Theres-This-Bill-Wasik/dp/0670020842/ref=sr_1_1?ie=UTF8&s=books&qid=1254848391&sr=8-1 - It touches on a few subjects which loosely tie in with this topic. Might be of interest? I can lend it to you if you want to read it?

    • thanks kev

      that book sounds great, added it to my to buy list (bought too many books doing research for a possible DiS is 10 book, so can't afford to order any more at the minute)... as way of return, have you read Seth Godin 'Tribes'? think you'd enjoy that.

      didn't know about the White Denim thing, will do some digging about that.

      i guess there's a toss up between being arrogant and being transparent. like, if i did something like this i'd wanna draw a salary (which would probably have to come from dividends after a year, if there was any profit, so is a huge risk) and disclosing that would put some people off investing or make me seem like a money grabber, especially to anyone who's not living in london/moved out of home/aware what life costs, etc. this is one of the main things that's put me off and made me wonder whether the milliondollarhomepage of brand patronage might be a work-around.

      i wonder if a BSM record club would work? 3 albums (+some singles and samplers) a year for £30 or something like that? 1000 members and you'd probably have the cashflow to do special things, just not sure 1000 people would trust anyone's taste to stump up that kinda money. would maybe work better for a major acts imprint, like, i dunno fueled by ramen or someone like that.

  • My 2 thoughts.

    If it's a band, established or not, but which already has a few fans, which is doing it by themselves, I find it a good idea. Sing-Sing did it a few years ago after getting dropped by Poptones. Without it, there would never have been a second album.

    When it's done by websites trying to show new artists as an investment, it's awful. In France, Mymajorcompany (name says it all) had an enormous success with the awful Gregoire. People will always finance commercial things in this case...

    • or

      finance things they THINK is commercial. This is my major issue with all these 'services', it's asking people who think they know better to believe in something they're not in expert in.

      I've worked with and championed as a 'journalist' a lot of acts that didn't even have 'professional' interest but have gone on to be huge. Most people think whatever is currently in vogue (or sounds a bit like something big) is what will sell in the year or so when the band release their album. Kaisers might seem like an odd example given the benefit of hindsight but they, like The Darkness and Bat for Lashes, were written off by most A&R people.

      I guess there's a way this can work for niche bands whose fans just want to raise enough money to be able to have a whole album to listen to but that's not an indulgent investment for anything more than personal gain. Whereas investing in a major act or I dunno, one of the BBC's Sound of 2010 acts, like you would bet on a horse or play the stockmarket, for potential return. Am not sure these two worlds, like the commercial major labels and music-loving bottom-line fearing indies, can co-exist.

      I guess for acts like Patrick Wolf and Public Enemy, who kinda site between both of these worlds, with established fanbases, it does make sense to perpetuate where they're at, rather than release an album which all these 'fans' download/stream for free the day it comes out. But at the same time, am not sure these are the sorts of records that have the potential to 'crossover' to make a return on the investment, so it seems a bit like treading water, whereas new acts have the 'potential' to be big, so the risk is greater and the reward greater, which is how the music industry with its 1 in 10 bands recoup logic, has worked.

      Anyway, I could probably type about this for a year or more and still go around in circles, talking myself in and out of doing something like this.

      • note:

        I've also been wrong on probably as many occasions, especially to begin with, on bands who had potential to be 'big' or significant or whatever I believed. And don't get me wrong, I never loved the Darkness but it seemed insane that only a handful of people/places were behind them and their seemingly (to me) juggernaut to success until they sold out the Astoria, etc. I don't think (m)any bands get the chance to be that big live without funds for proper recordings and marketing. And it seems that's what it takes to turn the so-called experts on.

        Also, if you look at the major labels rosters and recent signings, a lot of them are made up of the bigger successes on indies and acts whose development was funded by major management companies to get them to the point of signing. Then look at the small amount who've broken through without either of those factors. Outsourcing at its best and most convenient.

      • Yeah

        but if it's a professional site which is doing it, when an artist will have been funded, they'll have means to promote it in the "right" circuit, putting him on the radio and making people believe it's the people's choice. Obviously, it won't work everytime, but it can probably works often enough to make that system works, at least for the site...

        Since you're doing research, excellent american fold duo of sisters the Bowmans financed their second album by pre-selling it to their fans.

  • The folk...

    ...who run Pledge Music are personal friends of mine so I hope that they can make the model work on a personal level (they've invested a lot of money into it).

    It seems like a good idea but I think there still needs to be a certain something (I don't know what this is) which will make it accessible to bands who don't have a huge and affluent fanbase who are willing to part with cash on a "risk" basis...

    • yeah, i was discussing with someone the other day the difference that being affluent or appealing to rich-ish people makes to this model. made me wonder whether we're destined for a world of russian billionaires funding their girlfriends albums and celebrity self-released records. i really hope not.

      pledge seem to be coming from the right place and have the right people aboard. they made me really re-assess the possibilities.

      • Well...

        ...even if that does happen, they've still got to be distributed! Just because some tart can make a record funded by her billionaire boyfriend doesn't mean it'll get released!

        Yeah they're good good people. They have the right mix of common sense, business acumen and ETHICS more importantly but I don't think they've got their 'finger on the pulse' with modern music as much as they could have...

  • As a fan I like this kind of thing

    I've got involved in similar things with a few small bands I really like and it's nice to feel you are contributing and you get something back.

    I really like this idea - http://www.gabbyyoungandotheranimals.com/signup/ - you select a package from £12.50 to £65. Each get you the album, and varying levels of 'extras', including a personal video message if you go for the top one. I went for the middle package which I thought was good value. Have yet to get the free gigs, but have the CD and a few other bits & pieces. There are plenty of small bands that I would be happy to support in this way - it costs a bit more than a standard album release but you get more in return and get to support a band you feel passionate about. No idea if this has paid off compared to a standard release but would be interested to find out.

    Another example was a band called Revere (linked to the above via shared members) who asked for fan donations to fund a video which was very ambitious for a band of their size (but they go over and above when it comes to 'artistic efforts' whether that's gigs, releases, videos etc). It paid off and resulted in a great video, and in return contributors got a copy of the single on DVD when it was released.

    Sorry if that was a bit long winded, but in short I think this type of thing should be encouraged. For smaller bands it brings bands and fans closer together and probably results in bands being better off.

    • Oh, and I bought Idlewild

      Worth it for the extra live tracks and pre-sale for the album show gigs, not to mention the album itself.

    • i was gunna mention both of those!

      i've been working with Gabby Young and REVERE see.
      Gabbys is about offering "something you can't download". she sort of explains it here: http://www.youtube.com/watch?v=KRE6lmjL7fc (JAG, I made that). That's the idea behind that one anyway. In that case the album was finished before the scheme was launched.

      REVERE have actually made two videos funded by fans, although only the first was wholly so (you can see them both here, skin was the first: http://www.youtube.com/revere), the second was a bit more informal. Everyone who contributed is in the credits on the DVD and all got a copy of said DVD as soon as it was finished (it's got some bonus stuff on as well, interviews and live stuff). That enabled them to do something a bit more than just a band in a room and create something a lot more filmic, there's no way it would exist at all without those donations. As Mr. Bradshaw mentions though, a lot of what revere do is getting fans involved in various creative endeavour.

      I was also gunna mention Kar Flint (myspace.com/katflint), who put up a paypal link for donations towards the funding of her first album. Various stuff came from donating different amounts (album in hand made packaging for a tenner, that and some artwork for 20 etc.) The donators got the album as soon as it was done, quite a while before it went to shops proper, and got updates and all that you'd expect as well. It seemed to work well and she made an album that wasn't a rough bedroom demo but stands up against something done on a much bigger budget.
      Kat also asked for fans to be in her music video (which was done on a budget of zero with favours from various people and places who wanted to help), some of whom travelled to London from Norwich and Devon and other places well outside London (JAG, I made that video too).

      The fan sourcing thing seems to be particularity good for bands and artists who have that small but very concentrated and very devoted fan-base. Bands of the level that can't afford to record an album, or make a video or whatever any other way. I think it brings that fan-base closer to the band, it helps the band forward (or create) their 'art' which otherwise wouldn't get made.
      If I can sound like a broken record for a moment, a lot of what REVERE do is about getting fans involved. there's a little network of artists, photographers, film-makers, musicians etc. around the band helping and enhancing what they do. That's how I got involved, I was a fan first and I offered up my services because i liked what they do. they then became a large factor in me moving to London and the work I've done for them has helped me get work with other bands. Now i do live visuals for revere and am producing a new music video for them with a film crew and animator who were found the same way i was. I think that kind of relationship benefits everyone, it builds a connection between band and fan that is a bit more personal than just going to see a band play some tunes from behind a barrier. At the moment building that connection and 'creating' (for lack of a better word) properly dedicated fans is really important for a growing band. having the fans involved in the creation of the music (or whatever), even if it's just enabling the creation of it through donations, is strengthening a bond. you then find you've got more fans who are passionate enough to spread the good word of whatever band it may be because they've got this vested interest in seeing 'their' band get more popular.

      • Oh

        the other thing I think is that for bigger bands at least, i can't see this curbing people downloading stuff for free. I'd have thought those people willing to back something like this before having heard it aren't those people downloading music for free.

  • ELECTRIC EEL SHOCK

    I mange EES = I wanted to take over the world when I first started managing them in 2003 and thought we were going to at one stage (all the major labels swarmed around the at the time of The Hives and The Datsuns blew up) but EES were not picked up...
    We continued doing our own thing working with independents and touring all over the world...
    We watched many of EES contemporaries get picked up in that period and also when the Darkness blew up only to see most of them chewed up, spat out and split up...

    In 2006 EES unfortunately found themselves in a deal with a record label who were trying to screw the band - So we raised $20,000 from EES fans so we could get out of the deal. We released the album ourselves.

    In 2008 EES raised $50,000 through SellaBand - the new album comes out later this month. We have licensed it to Universal in Japan and a Sony distributed label in Germany.

    EES are currently in Norway tourng with their friends the Cumshots - they hit the UK on the 17th for the Bizarre Ball...

    EES remain in control of their career and play large festivals and gigs around the world - this is what they love doing. They wouldn't be doing this without the support of their fans and Fan Funding.

  • I could never love music enough to fund someone's living irrespective of quality of output.

    They have to put up or shut up. Either they're up to it or they aren't. Put a record out, if it's great i'll buy it, if it's not then fuck 'em. They moan like bitches but they don't have to be musicians, they could work in a factory or office for £250 a week and hate themselves until they're old like most of us. If they consider themselves artists then make art and sell it, upr shut up. Punks.

    * I'm aware that SOME people in bands will have jobs.

    theguywithnousername this'd this
    • i essentially agree

      i don't want to fund an album i haven't heard. if a band gets a few demos together that sound really good, (either cos i hear them on myspace/see the band live) then i'll happily buy those songs off them. then if they go into a studio and make a full album, i may or may not buy it. it would depend on the demos they've made/songs they let me hear from the album.

      every band who are actually good and doing plenty of gigging and making contact with journos/bloggers etc. will get either an opportunity to record a few demos for free or will be able to get a good deal at a small studio to record for a price they can manage. of course i'm talking about the early stages of being in a band here, where people are almost certainly still needing to be in a job to pay the rent, and thus can probably find a small amount of money to record a few songs.

  • Ha ha

    I don't think kissingkansas has quite bought into the whole idea!!

  • I do find all of this a bit strange.

    Call me old fashioned, but what's wrong with just buying the records?

  • .

    This is a really interesting debate. I'm not sure how I feel about the whole thing. All i know is that we can't really afford to record an album. There's other priorities such as mortgages and kids to pay for so I find myself taking second and third jobs to pay for equipment, van insurance and repairs and such. That's not an excuse or anything, I'm sure there's a better way to go about getting these things done more easily and efficiently, whether it's getting a label involved or whatever. I'm just not sure how i feel about getting followers of our band to pay for things in advance. It just feels a bit cheeky. At least we break even these days!

    i'm pretty sure at this rate though, the only guaranteed thing is me having a heart attack before i'm 30.

    amyblue this'd this
  • .

    nothing really, i guess it's just how much control you want to have

  • .

    yes there is

  • .

    what sean said. i know a few labels who give plenty of freedom. but i don't really know anyone who's making ends meet. i'll stay open minded though about all this new change malarky

    • I think some of the more clued up dance labels like Hyperdub have got it right

      And there's loads of great US based indie labels,though I am struggling to think of good UK ones at the moment,apart from big ones like Domino.
      I think part of the problem with guitar music atm is it is too album based,when peoples listening habits have gone more track/single based. There is no law to say you have to record an album. Whats wrong with EP's?

      • I don't think it's an album vs single issue, as such

        There are still a lot of people out there who want to own full length records. Singles is the market for the casual consumer, but I imagine the vast majority of people visiting this website own - and continue to purchase - more albums than singles. And EP's are great, I'm a big fan of that format, but a lot of people see them as a "well if we're recording 6 tracks, why not do a couple more and make it an album?" situation, which is fair enough

        I think a big part of the problem comes in the media's fascination (and therefore, many peoples ingrained view) of debut releases and the newer something is, the better it is. For example, Johnny Foreigner. When their first album came out 18 months ago or whenever, you couldn't move on this forum without seeing a thread about them. Now, a matter of days before their second record and with them on a headline tour right now, there's very little conversation about em. They're the same band, so what's changed? Unfortunately that's the problem for a lot of bands. Building excitement around your debut is one thing, but following it up and maintaining the career is another

        If the fan funding model helps in some small part to bring people closer to the bands, and provide a slightly longer relationship between the two, then I think that's a good thing. So long as people continue to have the choice and the music is available to everyone, whether they've contributed up front or not.

        • it's odd

          it used to be that you invested your time working, invested time researching your purchases and then the money earnt doing a job you hate was spent on the few records you could afford.

          now people feel that if they've seen a band a certain number of times and bought a t-shirt that they're entitled to download music for free by any number of bands. but if they invest money in them (put their money where their ears and heart are) they somehow have a deeper relationship with the band.

          the thing i find really odd about this whole band-shares-stocks stuff, is the music i truly love isn't commercial enough for me to invest money from my own pocket in, yet there are plenty of acts i know can sell records that i would consider 'investing' in. whether that's an investment of time, skills or pay packet.

          i still haven't come to any kind of conclusion apart from conclusive fact that i have serious doubt about the whole thing.

        • The reason I bought up the album issue

          was purely because we are talking costs here and it seems many bands rush into recording an album when they may be better of saving money and doing a really good ep.

  • Fan Funding v Labels

    When you look at the the innate inefficiencies of how record labels operate then for me Fan Funding becomes more obvious - build a relationship direct with the audience...

    Re labels - I have advised a number of artists on problems with labels and I could tell you a lot of stories about labels that are perceived as being cool and artist friendly who have shafted artists...

    I have only ever fallen out with one label - because they repeatedly lied - mostly it is not because they are bad people - it is because of the commercial pressures of running a label are immense. It requires investment a long way up front with no guarantee of income. And what income does come in is held onto by your distributor for ages.

    Tony Wilson was a good man but he shafted New Order - but only because The Happy Mondays (and the Hacienda) shafted him!

  • just to clarify

    My point is that Labels always had problems looking after artists - 1 in 10 artists making it through traditional labels meant that 9 were chewed up and spat out - and as commercial pressures change the odds of getting chewed up increase and so less artists are being signed and supported by labels...

    Contrast this with the fact that the demand for music is as strong as ever - if not stronger - alternative models will thrive if they can marry up this disparity between demand and supply.

    Fan Funding is not for everyone but I have made it work for an artist I love (Electric Eel Shock) and they continue to do what they do best i.e. entertaining audiences around the world...
    Many other artists have similar mini success stories... I think that these stories can get larger especially if artist are creative with how they use fan funding.

  • this is a film about the future

    loads more bands are going to start doing this stuff. its fair and punk and removes most of the middlemen. the industry'll split in two. they'll be people who do stuff like this in the hope they can take it to career levels without crippling their bank balances and bands (girl pop stars) that labels'll sink buckets of cash into promoting on bill boards and national radio and stuff. and it'll get to the point where pop music and loving band x will be totally seperate things.
    maybe idk.

  • additional q

    is there anything more abhorrent than a band/artist/musician asking you for money? pimping your wares is bad enough, but asking for donations/investment seems kinda wrong and am not sure it's a bridge fans should cross if the band is to remain special. or am i being idealist?

    and surely this only works for music that appeals to people of a certain age? no 15 year old has £20 to give to a band, especially without instant gratification.

  • How many bands can one person fund?

    I mean, Idlewild was £15 right?

  • additional a

    Is it any different to an artist saying buy my CD today?
    Or come to my gig...
    Artists are always asking for support

    I go back to my point about it will work if artists are creative with it...
    I am not sure about the whole fans investing angle...
    I think that Fan Funding works where the fans are getting a deeper involvement with the band they really like

    EES first fan funding was that we needed cash and so we sold 100 x guestlist for life for £100 a pop - we sold them easily and everyone has been really happy - actually we have a few that were 15 when we did it and one who was 12 - who after coming to so many gigs we made him our roadie last year - oh and on that note we also had an old man who has become tour manager - it was obvious that he could do a much better job than me because I am always drunk!

    Where I think Fan Funding falls down is when some unknown artist thinks that a signed copy of their album is value - that is bullshit!

    Maybe instead of thinking about why it wouldn't work - why not think about what artists you would like to support and how you would like to support them.

    For me it might be a band called Giddy Motors who were on Fat Cat Records - I used to always go and see them live - but they packed it in because they couldn't make it pay - if I could help them gig again then I would... I wish the Dwarves would tour more often... Oh and I always wanted to get Jucifer to the UK... or even Captured by Robots!

    • good points, well made. not meant to be really anti it, just trying to figure it out from all angles.

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