Up until now, Dayve Hawk has been lumped in with the tiresome crowd of lofi/glofi/lazilywrittenbadlyrecordedpopfi, but with the release of Seek Magic, all of that is over. The willful obfuscation of his Memory Cassette releases and the paint by numbers electronica of his releases as Weird Tapes is excised in favor of pulling his shaggily gorgeous hangdog pop tunes songs into the direct sunlight of strikingly confident balearic leaning beats. Stronger similarities to the slithering funky incarnation Of Montreal and New Order's candy coated electropop than the tenuous ones he ever had with his so called lo fi peers were brought strikingly to my attention upon first spinning this LP, but repeated listens have revealed his own distinctive songcraft. The earnest and simplistic Bicycle, is given an almost defiant heft by squeltching synths and an outro that features Nile Rodgers-worthy funk guitar. The swooning Plain Material beats earnest lo fi crooners such as the overrated Girls at their own game, while also recalling what the Postal Service would've sounded like on downers. I suggest that any and all seek out this album posthaste.