Does this fortnightly column format work for people? http://drownedinsound.com/lists/discover
We're trying to be as selective as possible, as previously we were doing a lot of DiScover interviews but they weren't being as well read as you'd imagine (in fact, the interview style ones of yore were often getting about 10% of the traffic of an average article). My other concern is that quality control dwindles when you're constantly trying to jump the shark or just covering a new band for the sake of it because they maybe tick one or two boxes.
Interestingly the most impact Pitchfork have with new music is because of how rarely they mention it and how its entangled with Forkcast (which we'd love to do but royalty structures are rather different in the UK). I still think our Podcast was the best way to expose people to new music but we can't afford the £15k per show it'd cost us to do it. We're thinking of using Soundcloud to make little radio sets of things submitted to us or maybe having a track of the day, which'd vary from big to small, videos to blog remixes, etc, with some exclusives hand-picked a little like a singles club, i guess.
We'd appreciate your input as these seem (looking at myspace plays and wotnot) to be quite popular in terms of traffic and turning people onto music but I'm sure we could combine it with something better.
Personally, I think 'new' to most people music permeates the site (especially in the various columns like Armchair Dancefloor, The Singles and of course the album reviews) and I think, and I hope some of you agree, that DiS' focus has always been on 'great' (IMHO) music, with consistent support from debut singles to album number 22... rather than a constant churn of new music (like NME recently featured Pixie Lott in Radar ?!), without any real repetition. But I know we can still do this EVEN betterer.