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but yes, in many senses i agree
true. (in most cases)
there to start the hype. But very often that something gets diluted because it only appears in one song/at one show/in one haircut, but the hype still remains, so the popularity increases, so then the hype increases. And then the album comes out and everybody buys it even though it only gets a 5 everywhere but NME (where it gets an 8 or 9) and it goes to number one. And then everybody actually listens to it, realises it's a bit poo but nobody wants to admit to being wrong, so the hype builds and builds and the band announces a big theatre tour and people go and are slightly underwhelmed but still tell everyone it's the best gig they've ever been to EVER and then the second album comes out and nobody buys it and the band get dropped.
Primary Colours and MPP have had massive hype on these very boards exactly because of the songwriting.
Quite different to the ohmygodheissofit!!! hype of a teenybopper's bedroom.
is the interesting part, are you talking 50,000 album sales and a respected cult following or going to #1 and headlining a festival? Hype will get you to listen to music but not always buy it, thus the joys of downloading, myspace, last.fm and now spotify. If i like the sound of something then i'll check it out on the above and look at reviews. There will always be niches and genres that ppl are more or less passionate about and hype doesn't have that much control. Also record company spending (be it marketing, viral... whatever) doesn't make bands or break bands in the long run, a nagging pop tune or something your mum will iron to or potter round the kitchen to will. Something that a group of pissed (or otherwise) ppl can jump about to and feel special to (see MGMT) will break or make someone. I think if you're a fickle music fan and will rely on hype and not search for things yourself then yeah, maybe it can put you in the big leagues for a short time but when bands (Elbow for instance, and i'm not a massive fan) graft and hone their skills and come out the right side, that's making and breaking, not getting shat out after a 3 album deal goes wrong.