God who on earth is paying for all that. You can't get away from her banner ads, adverts, press, tv... She was on MIXMAG's front cover before she'd even been in the charts!
There seems a crazy disaparity between the amount of hype and coverage, and the number of people who give a hoot about her. The single went in at 13, then fell down the charts the week after.
HOW is she getting all this coverage?? It's nuts. I wouldn't mind but the tunes are a tepid Rachel Stevens knock off at best.